The margins are far better in the local services that Groupon and LivingSocial increasingly focus on. But Woot deals mostly with discounted electronics, a liquidation-focused business where margins are thin. (Much has been made of their use of social networks to spread offers my suspicion is the importance of that aspect pales next to good old-fashioned sales and copywriting, rendered more efficient by the Internet.)Ī is a minor player in the daily deals business through one of its neglected acquisitions,. Rather than relying on fancy geolocation algorithms or self-service platforms, they’ve grown swiftly with a more human-centered approach: local salespeople who solicit merchants paired with city planners and writers who curate deals and market them with old-fashioned if well-written emails. Both now offer deeply discounted offers for services, meals, and group activities from local merchants who have previously struggled to reach new customers online. The daily-deal space has exploded thanks to LivingSocial and its better-known archrival Groupon. It’s not clear how far discussions have gone. It often indicates a user profile.Ī source close to an investor in the Washington, D.C.-based startup, backed by former AOL CEO Steve Case, Grotech Ventures, and Lightspeed Venture Partners, among others, said that talks are underway for a $100 million strategic investment. Account icon An icon in the shape of a person's head and shoulders.
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